Executive Director of Marketing - College Prep Programs occupation at Kaplan in New York

Kaplan is employing Executive Director of Marketing - College Prep Programs on Wed, 21 Aug 2013 09:47:46 GMT. Based in New York City and working with the head of Kaplan Test Prep’s College Prep group, the ED of Marketing will be focused on driving innovative brand/marketing strategy nationwide in a “startup” environment. Position will have complete control and responsibility for key marketing levers and will require leadership in developing and refining the group’s brand positioning, online/traditional...

Executive Director of Marketing - College Prep Programs

Location: New York, New York

Description: Kaplan is employing Executive Director of Marketing - College Prep Programs right now, this occupation will be designated in New York. Detailed specification about this occupation opportunity kindly read the description below. Based in New York City and working with the head of Kaplan Test Prep’s College Prep group, the ED of Marketing will be focused on drivi! ng innovative brand/marketing strategy nationwide in a “startup” environment. Position will have complete control and responsibility for key marketing levers and will require leadership in developing and refining the group’s brand positioning, online/traditional marketing, advertising campaigns, social media, promotional and pricing strategies. Success in this position will be defined by the ability to conceive and execute strategic marketing plans that maximize sales, attract new audiences and promote customer loyalty in the highly competitive college prep market. Role and Responsibilities: •Increase customer acquisition, conversion, and retention by driving brand awareness, creating compelling pricing and promotional strategies, and integrating in-field/online/retail efforts •Develop comprehensive multi-year life-cycle marketing strategy with a goal of true closed loop marketing.

• Drive online and field event strategy and execution. Equip field ! with collateral to drive leads offline and through local event! s •Work closely with Product and Research teams to develop consumer insights and represent voice of the customer for the College Prep Team •Develop and execute pricing strategy reflective of our position in the market •Utilize market and competitor research to evolve brand positioning and maximize share. Ensure brand positioning is integrated throughout all customer-facing pieces •Convert leads through database marketing (email, texts and other outbound vehicles) in coordination with KTP National Marketing •Partner with KTP National Marketing team to develop leads and drive traffic to site leveraging SEO/SEM best practices, social media and partnerships. •Partner with KTP National Marketing team to develop and implement brand building, revenue-building initiatives by leveraging social media (Facebook, Twitter etc.), online advertising and innovative new approaches (viral marketing campaigns, partnerships etc.) •Convert traffic coming to site by optimizing expe! rience and using best conversion tools in partnership with KTP National Marketing •Oversee PR strategy and execution in coordination with KTP PR •Partner with Product to understand key product benefits and determine how to best communicate them Required Skills: •Analytical skills: Able to structure and process qualitative or quantitative data and draw insightful conclusions from it.

Exhibits a probing mind and achieves penetrating insights. •Strategic thinking/visioning: Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive and analysis of current and future trends. •Creativity/innovation: Generates new and innovative approaches to problems.

• Teamwork: Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship. Able to thrive in a matrixed environment •Enthusiasm: Exhibits passion and excitement over work. Has a c! an-do attitude with a willingness to “roll up your shirt sleeves” w! hen needed •Follow-through on commitments: Lives up to verbal and written agreements, regardless of personal cost. •Persistence: Demonstrates tenacity and willingness to go the distance to get something done.

About Kaplan Test Prep Founded in 1938, Kaplan Test Prep, a division of Kaplan Inc., is the world leader in test preparation. Kaplan Test Prep offers preparation for more than 90 standardized tests for college and graduate school admissions and English-language proficiency. The Company’s depth of knowledge, experience and resources in helping students succeed is unparalleled and its comprehensive menu of online offerings, extensive library of books, classroom-based courses, array of private and small group tutoring programs and admissions consulting services have all proven successful in helping millions of students achieve their goals. Kaplan is a leader in professional licensing programs for aspiring finance professionals, doctors and lawyers.
The Company provides preparation for the U.S. Medical Licensing Exams, which medical doctors must pass to practice medicine in the U.S., as well as bar review for aspiring attorneys, covering preparation for the bar exam. About Kaplan Inc. With revenues in excess of $2.3 billion and operations in more than 30 countries, Kaplan Inc.

is a subsidiary of the Washington Post Company and one of the world’s largest diversified education companies. As one of the world's leading providers of educational and career services, Kaplan offers postsecondary education, test preparation, professional training and K12 services for children and schools. Kaplan serves over one million students each year of all ages, from second-graders learning to read to professionals seeking postgraduate training. International operations include higher education, professional training, test prep and language instruction in Europe, the Middle East, Asia, Australia and Africa.

Kaplan is! the largest and fastest growing division of its parent company, The Wa! shington Post Company. Kaplan is organized around 3 segments: •Kaplan Higher Education Diplomas and Certificates; Undergraduate Programs; Graduate Programs; Professional and Continuing Education Programs •Kaplan Test Prep College and Graduate Prep Programs; After-School Tutoring; Prep for Medical and Nursing Licensure Tests; Bar Review •Kaplan International (Europe and Asia Pacific) Accountancy and Financial Training; Business and Law Programs; University Pathway Programs; English â€" Language Programs; Diplomas and Certificates; Undergraduate and Postgraduate Degree Programs
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This occupation will be opened on: Wed, 21 Aug 2013 09:47:46 GMT

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