Marketing Database Manager occupation at Law360 in New York

Law360 is at present looking to employ Marketing Database Manager on Tue, 07 May 2013 01:44:23 GMT. Law360, published by Portfolio Media, Inc., is an online daily newswire that covers breaking legal news for a sophisticated audience of lawyers at firms, corporations and government agencies. Law360 focuses on creating a challenging and rewarding workplace in which our employees thrive. We currently have the opportunity for a full-time Marketing Database Manager to join our rapidly growing...

Marketing Database Manager

Location: New York, New York

Description: Law360 is at present looking to employ Marketing Database Manager right now, this occupation will be situated in New York. Further informations about this occupation opportunity kindly see the descriptions. Law360, published by Portfolio Media, Inc., is an online daily newswire that covers breaking legal news for a sophisticated audience of lawyers at firms, corporations and government agen! cies. Law360 focuses on creating a challenging and rewarding workplace in which our employees thrive.

We currently have the opportunity for a full-time Marketing Database Manager to join our rapidly growing Marketing team. This is a new position and will play a key role within Marketing. He/she would be responsible for the maintenance and optimization of the organization's marketing database in order for the team to extract maximum value from its contents. This would include partnering with the marketing and technology teams to ensure the highest quality of data available for marketing efforts, segmenting and tagging the customer and prospect bases, and developing the tools and processes to measure and report out on key metrics.

This person will report to the Marketing Director and provide daily, hands-on interaction with the marketing organization to enable efficient and effective marketing efforts.

Specific job responsibilities include:

• Identify key performance indicators for lead gener! ation and report on same
• Analyze marketing and sales data to assess the need for new types of contacts in support of current sales goals
• Research and obtain contact data for new market segments to support new product introductions as required
• Manage the import of data from a variety of sources in different formats
• Perform ongoing maintenance of contact databases to ensure accuracy
• Work with Marketing Director, Sales Director and team to define customer segments based on available usage data
• Collaborate with Salesforce Administrator on implementing new segments
• Provide data mining and ad-hoc analysis into customer and prospect segment behavior and performance
• Provide direction and requirements for future analytic environment enhancements
• Work with technology team to develop best practices for email hygiene, privacy and opt-in/opt-out standards

Basic requirements:

• B! A/BS degree required in Business, Marketing, Technology or related field
• 5-7 years’ experience working with database marketing, campaign management, or both
• Experience working with and understanding of relational databases and software
• Strong MS Excel skills (macros, v-lookups, pivot tables, complex formulas, etc.) required, experience with MS Access or SQL preferred
• Database & Direct Marketing Knowledge (consumer and b2b applications)

Law360, a LexisNexis company, is an online newswire for business lawyers that covers major litigation, transactions and regulatory issues. Founded in 2004 and acquired by LexisNexis in 2012, Law360 is a cutting-edge organization and one of the fastest-growing subscription news services in the U.S. Our subscribers include the 100 largest law firms in the U.S., in-house counsel at major corporations, and government agencies such as the Securities and Exchange Commission and the Federal Trade Comm! ission.

Law360 offices are located in Union Square, NYC. We of! fer a casual and flexible work environment, competitive salary with bonus eligibility, and comprehensive benefits (including; medical, dental, generous paid time off, 401(k), tuition reimbursement, and a pre-tax commuter program).

Portfolio Media, Inc. is an Equal Opportunity Employer.
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If you were eligible to this occupation, please send us your resume, with salary requirements and a resume to Law360.

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This occupation will be opened on: Tue, 07 May 2013 01:44:23 GMT

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