DEFINITION
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Under the direction of the Public Information Officer, performs technical and clerical tasks in support of the District's comprehensive communications program for both internal and external audiences; performs a wide variety of office and administrative duties by assisting in the planning, organizing, and execution of public/media relations programs, projects and special events; assists in collecting, writing, and disseminating information concerning the programs, activities, and objectives of the District.
MINIMUM QUALIFICATIONS AND SPECIAL LICENSE OR LANGUAGE SKILLS
Any combination equivalent to bachelor's degree in journalism, communication, public relations, marketing, broadcasting or related field and one year experience in journalism, news reporting, public relations, marketing, or other communications-related fields including some experience with the use of social media, desktop publishing, or videography.
License or Certificate:
Possession of a valid State of California Class C driver's license. Also, ability to be insured at standard vehicle liability and property damage insurance rates, and maintain insurability.
Desirable:
Written and oral proficiency in an additional language.
Other:
Willingness to work evenings, weekends, early mornings, and holidays as needed.
Tolerance for stress; working in a fast-paced environment with time-sensitive deadlines; ability to work on several tasks with frequent interruption
Benefits:
District employees enjoy a comprehensive benefits package that provides flexible options to meet varying needs with minimal out-of-pocket costs. For applicants who qualify, the District also offers a 457(b) tax-sheltered annuity plan.
ESSENTIAL DUTIES AND RESPONSIBILITIES
General supervision is provided by the Public Information Officer.
Assignments may require the direct and indirect supervision of other general clerical positions.
Examples of Duties:
Participates in the coordination and implementation of public, employee, and media relations strategies at the district level or for a school/program.
Researches, prepares, composes, designs, edits, and distributes a variety of materials including, but not limited to press releases, promotional materials, newsletters, correspondence, fact sheets, brochures, advertisements, presentations, posters, guides, directories, and web-based documents in support of established communications goals.
Organizes and edits rough draft copy according to accepted rules of style and syntax, researches and compiles information and data and prepares news releases, articles, website content, reports, and scripts; verifies facts, dates, and statistics in copy, using standard reference sources; rewrites
text for greater consistency, clarity, and adherence to space limitations and publication.
Monitors and maintains social media activity; posts, monitors, and reviews social media messages, pictures, videos, and postings from District and school-based social media accounts; researches and adapts to evolving social media platforms; establishes, monitors, and maintains a positive social media presence for the District.
Develops and maintains social media activities for District administration and specific schools/departments; researches and adapts to evolving social media platforms; establishes, monitors, and maintains a positive social media presence.
Participates in local school and community events to develop and promote positive community relations with parents/guardians, community and parent groups, area agencies, and businesses.
Performs a variety of complex tasks; assists with the daily operations of the Communications Office including maintenance of calendar; monitoring of budget and expenditures; purchasing and inventory of supplies and other clerical tasks as assigned; attends meetings as required.
Logs, processes, coordinates, and responds to Public Records Act (PRA) requests.
Provides excellent customer service and develops and maintains professional relationships with news media, business representatives, community members, and district staff; responds to phone calls, emails, letters, and other communications.
Photographs, edits, and processes digital images in support of communication efforts; catalogs official District images, videos, and assorted media, maintains updated media database, files on publications and news releases, and other records.
Assists the Public Information Officer with news media relations by logging and responding to media inquiries; obtains and provides information in response to requests from staff, administrators, media, and the public; supports emergency communication efforts and media management during a crisis situation; arranges and coordinates media interviews as instructed.
Attends and reports on District and school site events and activities as assigned; assists in the planning, organizing, and execution of special events, projects, and activities.
Performs related duties as required to accomplish the objectives of the Communications Office and the District.
EMPLOYMENT STANDARDS AND WORKING CONDITIONS
Knowledge of:
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Principles and practices of public relations and social media marketing and journalistic ethics and
practices.
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Methods and techniques of writing, editing, designing and publishing.
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Media relations, which includes print, broadcast and social media.
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Microsoft suite (Excel, Word, Publisher, PowerPoint, Outlook, etc.) and other software and applications used for publishing electronic and print media.
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Current web and social media tools, trends, and techniques (i.e., Instagram, Twitter, YouTube, etc.) development and layout.
Mac and Windows operating systems.
Ability to:
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Communicate positively and effectively, orally and in writing, with the media, District staff, parents, students and various community partners.
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Work cooperatively, collaboratively, efficiently and effectively with other departments, school sites, media and other organizations.
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Work confidentially and with discretion.
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Work with diverse individuals and/or groups.
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Remain flexible, work efficiently and meet deadlines in an office atmosphere of frequent interruptions, multiple priorities and changes in task priority.
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Understand and carry out verbal and written directions.
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Read, write and speak English with sufficient comprehension to perform duties accurately and competently.
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Work non-traditional and/or extended hours, including evening and weekend meetings.
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Perform clerical and secretarial tasks with independent judgment.
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Compile data and prepare reports.
The Pasadena Unified School District offers excellent benefits including health, dental, vision, CALPERs retirement system and life insurance based upon the employee's status. For more information, contact our Benefits Department at 626-396-3600 extension 88144.
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